Exploring the Concept of Churn in Email Marketing and the Value of Engaged Subscribers

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Exploring the strategy of identifying and removing inactive subscribers from email lists to prioritize engaged subscribers and emphasize the quality of the subscriber base over sheer numbers.

You should never repeat the past.

At least, not IRL. But in marketing? Well… in marketing not repeating your content is practically an original sin.

I chat with Jay about some of the biggest marketing myths that need debunking and break down the ins and outs of repurposing content. Plus, are open rates meaningless?

Yes… and no. Let’s just say, it’s complicated, ok?

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

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