The Marketing Millennials

265: How to Build a Strong Brand, with Alina Vandenberghe

Jul 2, 2024

Alina Vandenberghe, Co-founder of Chili Piper, discusses building a strong brand with the right team, investing in social media, and leveraging expertise for boosting sales. She emphasizes the importance of building engaging products, a positive internal culture, and the value of in-person events. Tune in for marketing insights from one of the industry's impactful voices.

33:51

Episode guests

Alina Vandenberghe

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Building a strong brand requires investing in social media and company pages for brand evolution.

Creating a positive internal culture and having the right team are essential for brand success.

Deep dives

Building Brand Engagement Through First Impressions

Creating a strong brand presence involves impressing users immediately to capture their attention and ensure retention. Providing reasons for users to return through valuable interactions and adding emotional touches to their experience are key components of building brand engagement.

Intro

2min

Exploration of Speaker's Background and Entrepreneurial Journey

2min

Building a Strong Brand through Product, Team, and Culture

22min

Exploring Revenue Indicators and B2B Marketing Dynamics

2min

Challenges of Remote Work and Building Connections

4min

Building a Strong Online Presence and Making Bold Fashion Choices as a Marketer

2min

How can you build a strong brand while also focusing on efficiency and revenue growth?

Alina Vandenberg, co-founder and co-CEO of Chili Piper, shares her insights with me about Chili Piper’s journey and how to build a strong brand with the right team.

Alina breaks down the true importance of investing in company pages and social media. She explains why building the right team and culture is critical to the success of any SaaS company.

Plus, why should you invest in in-person events? And how can you use the expertise of your key operators to propel your marketing content forward? Check out the full pod to hear from one of marketing’s most impactful voices.

00:00:06 - Brand Evolution: Chili Piper's Journey

00:01:03 - Building Engaging Products at Chili Piper

00:09:21 - Building a Strong Brand with the Right Team

00:13:57 - Leverage Expertise for Boosting Sales

00:16:13 - Creating a Positive Internal Culture

00:19:55 - Investing in Social Media Pays Off

00:28:49 - Efficiency in SaaS Brands Scrutinized

00:33:30 - Loneliness in Marketing: A Common Challenge

00:38:29 - Alina's LinkedIn Marketing Insights

Follow Alina:

LinkedIn: https://www.linkedin.com/in/alinav/

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