Alina Vandenberghe, Co-CEO and acting CMO of Chili Piper, shares her dynamic journey in scaling marketing for a B2B tech company. She discusses the challenges of aligning data-driven strategies with business goals, particularly in a saturated market. Alina emphasizes the importance of creativity, using humor and provocation to engage audiences. She also delves into navigating demand generation during economic downturns and the essential skills for effective marketing leadership, highlighting the balance of technical prowess and emotional intelligence.

Alina Vandenberghe, CEO of ChiliPiper and a seasoned entrepreneur, shares her insights on leveraging AI agents to create a productive revenue organization. She discusses the balance of personal and professional dynamics while co-founding a tech company with her spouse. Alina reveals the unique journey of a female tech co-founder and highlights how AI can enhance B2B customer success and engagement. The conversation also covers the evolving role of sales professionals in an AI-driven landscape, emphasizing the irreplaceable value of personal connections.

Alina Vandenberghe, co-founder of Chili Piper, shares her journey of integrating AI to boost revenue to $40 million and achieve profitability. She discusses how AI optimizes sales and enhances employee skills while maintaining genuine connections in business. Alina emphasizes the importance of brand perception and collaboration for effective business development. She also delves into utilizing call transcripts to evaluate campaign success and the challenges of converting impressions into actual leads in the competitive B2B landscape.