10/10 GTM Using AI Agents to Build a Productive Revenue Org with Alina Vandenberghe, CEO at ChiliPiper
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Jan 14, 2025 
Alina Vandenberghe, CEO of ChiliPiper and a seasoned entrepreneur, shares her insights on leveraging AI agents to create a productive revenue organization. She discusses the balance of personal and professional dynamics while co-founding a tech company with her spouse. Alina reveals the unique journey of a female tech co-founder and highlights how AI can enhance B2B customer success and engagement. The conversation also covers the evolving role of sales professionals in an AI-driven landscape, emphasizing the irreplaceable value of personal connections.
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Founding Chili Piper
- Alina Vandenberghe and her husband co-founded Chili Piper in 2016.
- They sold their house to fund the venture, driven by a desire to improve the B2B buying experience.
Blurred Lines & Trust
- AI blurs the lines between sales and marketing, especially in top-of-funnel activities.
- Human sellers remain crucial for building trust and relationships, which AI cannot replicate.
Account Scoring with AI
- Leverage AI agents for account scoring and prioritize high-LTV customers.
- Focus on acquiring customers who stick and contribute long-term value.