10/10 GTM

If your big deals are stalling, John McMahon says it likely comes down to one mistake: confusing a coach with a champion.We're re-releasing one of our most popular episodes ever with the legendary John McMahon, former CRO at iconic companies like PTC and Ariba and author of The Qualified Sales Leader. He joins Ross to deliver some famously direct truths about what it really takes to win.This isn't about complex theories. It's about getting the fundamentals right. Here are three things you'll learn from John in this episode:The Coach vs. Champion Test: A coach gives you information, but a champion has influence and gets you to the economic buyer. Learn John's simple test to find out which one you really have.Make Fundamentals Muscle Memory: Reps can't listen if they're busy trying to remember the playbook. John explains how to turn your process into an instinct, freeing up reps to actually focus on navigating the deal.How to Compete Against Everyone: You're no longer just competing against other vendors. You're up against every other investment the CFO is reviewing. Learn how to ensure your champion is ready to fight for your business case.

Welcome to Season 3 of 10/10 GTM: The Podcast for Revenue Leaders!Today, we’re taking you straight to the floor of RevOpsAF, where Ross chats with three senior leaders in Revenue Operations. Joining the conversation are Jeff Vanzant, Senior Director of RevOps at DailyPay, Matt Lauer, Director of RevOps at Consensus, and Tessa Whittaker, VP of RevOps at ZoomInfo. After spending time with some of the world’s top GTM leaders, one consistent theme stood out: no matter how the function evolves, RevOps leadership is the force multiplier. It’s what drives GTMt alignment and revenue efficiency, especially across the famously strong personalities of marketing, sales, and executive teams.

We're bringing back some fan favorite episodes! This week, we're bringing back Nicole Brambila's interview from January 2024. Nicole Brambila is the CRO at Medely. Nicole brings more than a decade of sales leadership experience to the conversation. Before Medely, Nicole worked at Deputy, Eventbrite, and LoopNet. In this episode, Ross and Nicole discuss how to operationalize deal excellence by being curious and intuitive, and following proven processes.

Our guest for Episode 82 is Sean Brophy, Head of Global Sales, Pigment. With over two decades of sales experience focused on data and analytics, Sean brings a wealth of knowledge to the conversation.In this episode, Ross and Sean discuss Sean’s three vital focus areas that drive sales excellence — people, pipeline, and enablement. When these elements are refined and aligned, they create a circular effect that fuels fuel pipeline growth and ARR.

Welcome to Season 3 of 10/10 GTM: The Podcast for Revenue Leaders!Our guest for Episode 81 is Eric Agnew, CRO, Ignitium. Over the past seven years, Eric has played a pivotal role in the company's growth, serving in key leadership positions including CRO, VP of Customer Success, and VP of Account-Based Marketing. With 10+ years of experience in sales and marketing, Eric brings a wealth of insight to the conversation.In this episode, Ross and Eric discuss why your clients' success directly drives your own, how authenticity builds trust and long-term value in business relationships, and why the race to find and engage buyers first determines who wins in the market.

Our guest for Episode 80 is Taylor Jones, VP of Sales, CoLab Software. With over a decade of sales leadership experience, including roles at Salesforce, Zip Intake-to-Procedure, and as a Founder of BlackArrow, Taylor brings a sharp perspective on coaching, performance, and building high-performing sales teams. In this episode, Ross and Taylor discuss the power of data-driven coaching, how to maximize the ROI of time, and what it takes to build a collaborative culture without ego. 

With longer and more complex sales cycles, it’s harder than ever to capture and keep a prospects attention — let alone win in highly saturated, competitive markets. So the question is, how can organizations navigate these extended sales cycles and outperform their competitors?In this fireside chat, Ross and Arnab Mishra, CEO of Xactly, discuss how to build a culture of excellence and win in competitive markets. Drawing on his extensive leadership experience, Arnab shares practical insights on defining the right behaviors, setting clear expectations, and maintaining an adaptive mindset.

Catie Ivey, Chief Revenue Officer at Walnut, is passionate about shaping the future of sales leadership. In this discussion, she reveals her three keys to execution excellence: leveraging strength-based leadership, embracing product-centric selling, and aligning go-to-market teams. Catie highlights the shifting power dynamics of product-led growth and the importance of user-centric design. She shares insights on overcoming communication gaps among teams and cultivating a customer-centric culture to drive success.

Join Alina Vandenberghe, Co-CEO of Chili Piper, Evan Huck, CEO of UserEvidence, and Kris Rudeegrapp, Co-CEO of Sendoso, as they share insights on authentic leadership in B2B SaaS. They discuss the power of building personal brands and fostering team alignment through clear communication. The conversation dives into leveraging AI for team performance and nurturing long-lasting customer relationships. Explore how innovative marketing strategies can drive revenue and the importance of hiring and developing top talent for sustained success.

Our guest for Episode 76 is Mike Murchison, the CEO and Co-founder of Ada, an AI customer service platform dedicated to making customer service extraordinary for everyone. He brings more than a decade of experience to the conversation. In this episode, Ross and Mike discuss how to navigate buying and selling AI by understanding the problem you’re trying to solve.