10/10 GTM

Our guest for Episode 65 is Ed Armishaw, Sales Director, ServiceNow. Before joining ServiceNow, Ed held leadership roles at Salesforce and Walkbase. He brings more than 18 years of experience to the conversation.  In this episode, Ross and Ed discuss three strategic tips for achieving execution excellence in enterprise sales. They explore the importance of leading as part of a team rather than being a lone wolf, establishing a strong point of view, and effectively telling your story to “get fish on the table.”

Our guest for Episode 64 is Jen Igartua, CEO at Go Nimbly. She spends her days helping high-growth companies craft frictionless, human-centered buying experiences, bringing over a decade of expertise to the conversation. In this episode, Ross and Jen discuss how marketers can set reps up for success, why streamlining definitions matter, and the importance of foundational data.

Alina Vandenberghe, CEO of ChiliPiper and a seasoned entrepreneur, shares her insights on leveraging AI agents to create a productive revenue organization. She discusses the balance of personal and professional dynamics while co-founding a tech company with her spouse. Alina reveals the unique journey of a female tech co-founder and highlights how AI can enhance B2B customer success and engagement. The conversation also covers the evolving role of sales professionals in an AI-driven landscape, emphasizing the irreplaceable value of personal connections.

Jason Abrams, VP of Revenue Strategy at Plenful, brings over a decade of sales expertise in tech and healthcare. He discusses the critical need to identify what works for your ideal customer profile and the importance of hiring exceptional sales reps. Jason emphasizes the necessity of empathy in leadership, standardizing sales processes, and effectively communicating ROI. He highlights the role of successful client conversations and cross-functional collaboration in achieving revenue growth, showcasing how strategic hiring is essential for any budding company.

Andrew Dubowec, Chief Growth Officer at League, shares his extensive experience in leadership and company culture. He discusses fostering an "own it" mindset and the importance of teamwork in driving growth. The conversation highlights how timing is crucial in product development, and emphasizes the need for transparency in sales strategies to enhance client relationships. Andrew also addresses the power of clarity in customer engagement, advocating for effective communication tailored to executives.

Shannon Hopkins, RVP of Enterprise Account Management at BetterUp, shares her insights on enhancing team effectiveness and well-being. She discusses strategies for empowering leaders, emphasizing the importance of psychological safety and individualized support. The episode also explores the crucial link between employee well-being and peak performance, highlighting the role of soft skills. Additionally, Shannon addresses the human element in leadership, stressing self-care and open dialogue to foster supportive workplace relationships.

Our guest for Episode 59 is Matt Braley, former CRO, InvoiceCloud. Rising through the ranks from AE to CRO, Matt spent over a decade with InvoiceCloud, driving its growth from $28M to $170M in ARR and playing a key role in its $4B IPO.  In this episode, Ross and Matt discuss why it’s important to cultivate a culture that embraces change, builds strategic alliances, and develops reps one skill at a time.

Colin Specter, SVP of Revenue at Orum, shares his extensive experience in sales leadership. He emphasizes that success hinges on the right attitude and activity, showcasing how a positive mindset and genuine client relationships drive results. Colin discusses the importance of strategic time management, likening it to sports, and the necessity of ruthless qualification of leads. He stresses that strong leadership support and hiring the right talent are crucial for building effective sales teams and optimizing processes.

Our guest for Episode 57 is Dini Mehta, Executive in Residence at Peak XV Partners. Dini is a seasoned sales leader with more than 15 years of experience.  In this episode, Ross and Dini dive into the importance of building with principles and leading with values, strategies to optimize focus, and the balance between staying short-term paranoid and long-term optimistic.

In this engaging discussion, Alex Kane, Enterprise AE at Samsara with nearly seven years in sales, shares insights on mastering storytelling to enhance sales effectiveness. He emphasizes the importance of a winning mindset and authentic relationships in sales. Alex breaks down how relatable narratives can influence purchasing decisions and position salespeople as trusted partners. The conversation also touches on balancing fear with optimism in sales conversations, advocating for a positive vision to inspire clients and reshape outcomes.