10/10 GTM Leading with Authenticity to Drive Execution Excellence
Apr 22, 2025
Join Alina Vandenberghe, Co-CEO of Chili Piper, Evan Huck, CEO of UserEvidence, and Kris Rudeegrapp, Co-CEO of Sendoso, as they share insights on authentic leadership in B2B SaaS. They discuss the power of building personal brands and fostering team alignment through clear communication. The conversation dives into leveraging AI for team performance and nurturing long-lasting customer relationships. Explore how innovative marketing strategies can drive revenue and the importance of hiring and developing top talent for sustained success.
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Alina's Authentic Leadership Journey
- Alina was terrified to become the visible face of Chili Piper but realized authenticity is key to real leadership.
- Showing imperfections makes her more relatable and trusted in a skeptical digital world.
Empower Personal Brand Building
- Encourage employees to build personal brands and use their own voice on social media to create pipeline.
- Share algorithm insights and avoid centralized posting to improve genuine engagement and reach.
Three Pillars of Authentic Leadership
- Authentic leadership integrates being present with the team, thought leadership, and engaging customers personally.
- Using AI tools helps leaders stay informed and prepared for customer interactions as companies scale.