10/10 GTM Who Owns the Data? with Keith Jones, GTM Systems Lead at OpenAI
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Mar 25, 2025 Keith Jones, GTM Systems Lead at OpenAI, shares insights from his journey as a tech leader, highlighting the importance of adaptability and empathy in operations. He discusses effective strategies for evaluating technology and the critical role of stakeholder engagement in project management. Keith also emphasizes the transformative impact of AI tools in enhancing vendor evaluations and streamlining data management processes, offering practical tips for businesses to improve accuracy and decision-making.
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Accidental Ops Career
- Keith Jones's career began by accidentally landing in sales operations, forecasting medical device shipments in Excel.
- He transitioned into a sales role, then to a tech startup where he discovered his talent for Salesforce and GTM systems.
Partnering with Systems Teams
- Allow time and process for systems teams, as methodical work, testing, and understanding goals are crucial.
- Avoid excessive process, finding a balance that benefits the system team.
Ops and Systems Teams
- Revenue operations teams filter and prioritize requests for the systems team, ensuring efficient resource allocation.
- Systems teams focus on building and changing systems based on these prioritized needs.