10/10 GTM
Who Owns the Data? with Keith Jones, GTM Systems Lead at OpenAI
Mar 25, 2025
Keith Jones, GTM Systems Lead at OpenAI, shares insights from his journey as a tech leader, highlighting the importance of adaptability and empathy in operations. He discusses effective strategies for evaluating technology and the critical role of stakeholder engagement in project management. Keith also emphasizes the transformative impact of AI tools in enhancing vendor evaluations and streamlining data management processes, offering practical tips for businesses to improve accuracy and decision-making.
33:14
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Quick takeaways
- Effective collaboration between revenue organizations and systems teams relies on understanding, empathy, and clear communication to align goals.
- A strategic three-part approach to evaluating and adopting technology ensures alignment with organizational needs and enhances successful outcomes.
Deep dives
The Journey into Revenue Operations
The guest shares insights into his career trajectory, revealing how unexpected opportunities led him into sales operations without prior knowledge of the field. He recounts starting his journey at a medical device company, gradually transitioning from shipping forecasting to sales processes and support optimization. His experience at a startup, where he was introduced to Salesforce, marked a turning point that sparked a deeper interest in sales operations and technology. This organic evolution highlights the importance of adaptability and finding roles that align with one's strengths and interests in a rapidly changing environment.
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