10/10 GTM Leading with Strength, Selling with Product Featuring Catie Ivey, Chief Revenue Officer, at Walnut
Apr 29, 2025
Catie Ivey, Chief Revenue Officer at Walnut, is passionate about shaping the future of sales leadership. In this discussion, she reveals her three keys to execution excellence: leveraging strength-based leadership, embracing product-centric selling, and aligning go-to-market teams. Catie highlights the shifting power dynamics of product-led growth and the importance of user-centric design. She shares insights on overcoming communication gaps among teams and cultivating a customer-centric culture to drive success.
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Lead by Amplifying Strengths
- Focus on amplifying people's natural strengths rather than fixing weaknesses.
- Recognize that trying to make others like yourself rarely leads to success.
Relationship Strength Drives Success
- Catie Ivey shared a story of a nervous, inexperienced seller who excelled at relationships.
- By focusing on her natural strength, she became a top enterprise seller.
Buyers Drive Product Interaction
- Buyers now control much of the buying process by researching products independently.
- Sales must provide early, frequent product access and asynchronous resources.