Catie Ivey, the CRO at Walnut, brings nearly 20 years of tech sales experience to the conversation. She delves into her journey as a first-time CRO, sharing the trials of setting up foundational processes in a startup. Catie emphasizes the importance of aligning teams and refining customer profiles in competitive markets. She discusses the pivotal role of clear positioning in sales strategies and highlights how transformative leadership, adaptability, and effective enablement are crucial for growth in early-stage organizations.