10/10 GTM The Secret to Seller Productivity with Karan Singh, VP GTM Strategy, Revenue Operations & Enablement at LaunchDarkly
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Mar 18, 2025 Karan Singh, VP of GTM Strategy at LaunchDarkly, brings a wealth of experience from B2B SaaS and venture capital. He discusses the importance of establishing consistent rituals for sales success. Karan emphasizes setting SMART goals and how technology can amplify productivity. The conversation also covers strategies for enhancing seller performance through proactive engagement and effective delegation. Lastly, he underscores the need for leadership in adapting to change, advocating for a more collaborative approach in driving organizational innovation.
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Rituals and Cadences for Revenue Execution
- Prioritize establishing consistent rituals and cadences for revenue execution excellence.
- Focus on regular data review and customer engagement for predictable success.
Prioritizing Customer Engagement
- Prioritize customer engagement through initiatives like "No Customer Left Behind".
- Regularly review customer data, renewal dates, and product adoption.
Technology as a Force Multiplier
- Use technology to give sellers time back and increase their productivity.
- Focus on a few key vendors that address root problems like time management and next best actions.