10/10 GTM

Structure, Champion Building & Teamwork with Chris Taylor, Founder and President, at OneMove Advisory

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Feb 25, 2025
Chris Taylor, Founder and President of OneMove Advisory, shares his impressive journey from Navy pilot to sales leader in the tech industry. He dives into the importance of structured cadences in B2B sales, which balance immediate goals with long-term strategy. Taylor emphasizes the significance of building champions within organizations to drive excitement and success in deals. He also encourages moving away from the lone wolf mentality to foster teamwork and collaboration, highlighting that respect and culture are key to achieving sales excellence.
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ADVICE

Cadence is Key

  • Prioritize structured operating rhythms, especially weekly non-deal one-on-ones and next-quarter planning.
  • These rhythms prevent important tasks like coaching and prospecting from being neglected during busy sales cycles.
ANECDOTE

Five Meaningful Calls

  • Chris recounts a story of a sales rep who prioritized five meaningful calls over casual conversation with his manager.
  • This rep's dedication to his personal cadence impressed Chris, showcasing its power.
INSIGHT

Early Planning

  • Beginning next-quarter planning at the midway point of the current quarter is crucial, even if it feels premature.
  • The initial resistance highlights the need for structured planning to overcome natural tendencies.
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