10/10 GTM

How to Structure Your GTM Team for Growth with Kyle Norton, CRO at Owner (Revisited)

Jul 22, 2025
Kyle Norton, CRO at Owner.com, brings over a decade of sales leadership experience to the discussion. He shares invaluable insights on operationalizing deal excellence and the role of the Chief Revenue Officer in startups. The conversation delves into the power of documenting processes and conducting dry runs to improve team dynamics. Kyle emphasizes the need for structured sales processes that foster accountability and creativity, while also highlighting the significance of a strong company culture in navigating growth challenges.
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ANECDOTE

Kyle's Early Leadership Story

  • Kyle Norton quickly moved from selling to revenue leadership at a young age by aggressively proving his ability.
  • He shared his successful sales methods openly, convincing his boss to promote him to manage a team early on.
ADVICE

Document Everything for Deal Excellence

  • Document every process and script thoroughly to create a clear roadmap for sales reps.
  • Use tools like Replays to audit calls and give live, specific feedback for continuous improvement.
ADVICE

Use Dry Runs To Sharpen Pitches

  • Conduct dry runs for key meetings with feedback from different team members to refine pitches.
  • Encourage a transparent, critical culture where reps embrace constructive feedback to sharpen their approach.
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