
How to Structure Your GTM Team for Growth with Kyle Norton, CRO at Owner (Revisited)
10/10 GTM
00:00
Building Effective Sales Teams
This chapter explores the strategies for creating impactful sales teams through structured processes and mutual accountability. The speakers emphasize the importance of intentionality, mental health, and personal accountability in driving performance while balancing creativity and structure. Furthermore, they advocate for investing in Revenue Operations to enhance sales effectiveness, rather than simply increasing team size.
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