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22min chapter
265: How to Build a Strong Brand, with Alina Vandenberghe
The Marketing Millennials
Building a Strong Brand through Product, Team, and Culture
The chapter explores the significance of developing a robust brand by focusing on creating exceptional products that resonate with users, fostering a competent team, and nurturing a positive work culture. It emphasizes the value of understanding customer needs, establishing emotional connections, and collaborating with influencers to enhance brand visibility. The discussion also touches on the importance of maintaining a distinct brand personality, investing in social media presence, and aligning employees' personal brands with the company's values to drive brand success.
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