The Marketing Millennials 269 - The Future of SEO, with Abby Gleason
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Jul 17, 2024 
Senior Product Manager Abby Gleason discusses the evolving SEO landscape, emphasizing Reddit and Quora as key platforms. She explores AI's impact on search and predicts the future of SEO beyond Google, including TikTok's influence. The podcast delves into SEO strategies, user-generated content, and the importance of expert-driven content for optimal search visibility.
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Accidental SEO Discovery
- Abby Gleason accidentally discovered SEO while managing a blog and analyzing website traffic.
- She experimented, increasing traffic by 40% and realizing her passion for SEO's blend of writing, psychology, and data.
Rise of Reddit and Quora
- Google prioritizes helpful, human-like content, boosting platforms like Reddit and Quora in search results.
- Reddit now appears in over 97% of product review queries, highlighting its increased visibility.
Investing in Reddit for SEO
- Monitor brand mentions on Reddit and Quora to understand customer sentiment and product feedback.
- Emulate Reddit's successful strategies: concise, entertaining content with a clear tone of voice.