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Senior Product Manager Abby Gleason discusses the evolving SEO landscape, emphasizing Reddit and Quora as key platforms. She explores AI's impact on search and predicts the future of SEO beyond Google, including TikTok's influence. The podcast delves into SEO strategies, user-generated content, and the importance of expert-driven content for optimal search visibility.
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Quick takeaways
- Reddit's growing importance in search results highlights the need for authentic content over SEO tactics.
- To succeed in SEO, prioritize user-generated and expert-driven content on platforms like Reddit and Quora.
Deep dives
The Rise of Reddit in Search Results
Reddit has significantly increased its visibility in search results, with over 97% of product review queries displaying Reddit content. Even search queries for finance advice often show multiple Reddit posts. This trend emphasizes the importance of authentic and helpful content over SEO-driven or keyword-stuffed material.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode