Importance of Search Engines on Various Platforms

4min Snip

00:00

Play full episode

Summary

Transcript

Episode notes

The chapter emphasizes the significance of SEO on platforms like YouTube, TikTok, and Amazon for e-commerce brands, highlighting a study by Rand Fishkin on the increasing use of Google searches. The speakers stress the importance of search behavior on the internet, specifically focusing on Google, and discuss the value of being active on social media platforms like LinkedIn and Twitter for engagement.

Googling anything is sooooo 2015.

If you aren’t using Reddit, then LITERALLY, what are you doing?

SEO isn’t what it used to be and Senior Product Manager of SEO and Acquisition at Scribd, Abby Gleason is here to explain exactly what’s changed. Abby reveals how you can stay relevant and optimized when it comes to search engine traffic and breaks down the best ways to optimize your traffic for platforms like Reddit and Quora.

Plus, how has TikTok shaken up the Google search landscape? Abby shares her insights into the ever-evolving search engine industry and dispenses her top predictions for the future of search— will AI change the game forever?

00:00:27 - Falling into SEO by Accident

00:03:01 - Rise of Reddit and Quora

00:05:09 - Investing in Reddit for SEO

00:06:25 - Reddit's Success and Affiliate Marketing

00:07:58 - SEO Strategies to Compete Online

00:11:31 - TikTok Trends Challenge Google Search

00:16:34 - SEO Faces Threat from AI

00:19:27 - AI as a Tool for Writers

00:28:34 - Identify Top Traffic Sources for Impact

00:31:12 - Future of SEO Beyond Google

Follow Abby:

LinkedIn: https://www.linkedin.com/in/abby-gleason/