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269 - The Future of SEO, with Abby Gleason

The Marketing Millennials

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Importance of Search Engines on Various Platforms

The chapter emphasizes the significance of SEO on platforms like YouTube, TikTok, and Amazon for e-commerce brands, highlighting a study by Rand Fishkin on the increasing use of Google searches. The speakers stress the importance of search behavior on the internet, specifically focusing on Google, and discuss the value of being active on social media platforms like LinkedIn and Twitter for engagement.

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