Evolution of SEO and Importance of User-Generated Content

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This chapter explores the changing landscape of SEO with Google promoting authentic content, leading to platforms like Reddit and Quora showing up more in search results. It emphasizes the value of investing in user-generated content on these platforms and engaging with user feedback to enhance product development. Strategies for SEO leaders to compete with platforms like Reddit and Quora are discussed, highlighting the importance of trust-building through clear, reliable content.

Googling anything is sooooo 2015.

If you aren’t using Reddit, then LITERALLY, what are you doing?

SEO isn’t what it used to be and Senior Product Manager of SEO and Acquisition at Scribd, Abby Gleason is here to explain exactly what’s changed. Abby reveals how you can stay relevant and optimized when it comes to search engine traffic and breaks down the best ways to optimize your traffic for platforms like Reddit and Quora.

Plus, how has TikTok shaken up the Google search landscape? Abby shares her insights into the ever-evolving search engine industry and dispenses her top predictions for the future of search— will AI change the game forever?

00:00:27 - Falling into SEO by Accident

00:03:01 - Rise of Reddit and Quora

00:05:09 - Investing in Reddit for SEO

00:06:25 - Reddit's Success and Affiliate Marketing

00:07:58 - SEO Strategies to Compete Online

00:11:31 - TikTok Trends Challenge Google Search

00:16:34 - SEO Faces Threat from AI

00:19:27 - AI as a Tool for Writers

00:28:34 - Identify Top Traffic Sources for Impact

00:31:12 - Future of SEO Beyond Google

Follow Abby:

LinkedIn: https://www.linkedin.com/in/abby-gleason/