The Marketing Millennials

271 - How To Create a Viral Social Media Campaign, with Mike Chambers, CEO of SMASHD (formerly Mixoloshe)

Jul 24, 2024

40:41

Snipd AI

Meet Mike Chambers, CEO behind the viral rebranding of Mixoloshe to SMASHD. Discover the power of organic social media, the struggles of rebranding, and tips on creating viral content. Learn why dedicated content creators are key and how an adaptive mindset drives marketing success.

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Podcast summary created with Snipd AI

Quick takeaways

Rebranding can lead to significant business transformation through community engagement and authentic storytelling.

Using organic social media as a powerful marketing tool can drive brand success and foster community ownership.

Deep dives

Creating an Overnight Success

In just 60 days, a community of over half a million followers was built, with 200 million content views and about 70,000 email signups. Sales increased by 9x during the campaign, leading to a significant business transformation. The decision to introduce a rebrand early on added a crucial element to the campaign's success.

Intro

3min

Navigating Branding Challenges in a Non-Alcoholic Cocktail Company

2min

Creating a Viral Social Media Campaign

9min

The Significance of Having a Dedicated Content Creator in Modern Social Media Teams for Brands

2min

Creating a Viral Social Media Campaign through Rebranding

18min

Navigating Challenges in Brand Promotion and Introducing a Premium Non-Alcoholic Cocktail Brand

3min

She’s the intern who blew up Mixoloshe (literally) and the internet. He’s the CEO who came up with the genius idea behind the viral rebranding campaign.

Meet Mike Chambers, the man behind one of the internet’s biggest marketing rebrands. Seriously, this brand didn’t just crush the art of rebranding they absolutely SMASHD it. We’re talking an 800% jump in revenue in under 60 days with 0 ad dollars. That’s right, ZERO ad dollars.

Mike breaks down exactly why Mixoloshe chose to ditch the name and rebrand into SMASHD and explains how their unique, community-driven approach built any army of rabid followers.

How did the journey of Nicole the intern captive the internet’s attention by trying to prove that smashing cans was more effective than her boss’s entire marketing strategy? And what tips does Mike have when it comes to going viral?

Plus, find out why Mike believes organic social media is the most powerful marketing tool and how it can be leveraged for brand success.

00:02:24 - Struggles with Name Lead to Viral Campaign

00:10:16 - Video Planning: Quality vs. Views

00:12:42 - How to Make Content Go Viral

00:15:12 - Social Teams Need Dedicated Content Creators

00:19:00 - Rebranding Success: From Mixoloshe to SMASHD

00:24:12 - Full Funnel Campaign Drives Website Traffic

00:28:20 - Adaptive Mindset is the Key for Marketers

00:32:25 - Rebranding Journey: Building the Brand

00:36:25 - Harnessing the Power of Organic Social

00:37:57 - Celebrity Brands Face Challenges

00:42:01 - Non-Alcoholic Cocktail Company Expands Distribution