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18min chapter
271 - How To Create a Viral Social Media Campaign, with Mike Chambers, CEO of SMASHD (formerly Mixoloshe)
The Marketing Millennials
Creating a Viral Social Media Campaign through Rebranding
The chapter explores the journey of creating a successful social media campaign through rebranding, emphasizing community involvement in decision-making. It discusses the importance of active engagement and creativity on social media platforms, along with the strategy of focusing on a single acquisition channel for maximum impact. The guest shares insights on adapting and iterating ideas rapidly to resonate with the audience while promoting the brand message effectively.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode