Navigating Branding Challenges in a Non-Alcoholic Cocktail Company

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Explore the hurdles faced by a non-alcoholic cocktail company, 'Mixoloshe,' in rebranding due to the name's difficulties in pronunciation and gendered connotations, and the complexities of changing the name despite existing inventory.

She’s the intern who blew up Mixoloshe (literally) and the internet. He’s the CEO who came up with the genius idea behind the viral rebranding campaign.

Meet Mike Chambers, the man behind one of the internet’s biggest marketing rebrands. Seriously, this brand didn’t just crush the art of rebranding they absolutely SMASHD it. We’re talking an 800% jump in revenue in under 60 days with 0 ad dollars. That’s right, ZERO ad dollars.

Mike breaks down exactly why Mixoloshe chose to ditch the name and rebrand into SMASHD and explains how their unique, community-driven approach built any army of rabid followers.

How did the journey of Nicole the intern captive the internet’s attention by trying to prove that smashing cans was more effective than her boss’s entire marketing strategy? And what tips does Mike have when it comes to going viral?

Plus, find out why Mike believes organic social media is the most powerful marketing tool and how it can be leveraged for brand success.

00:02:24 - Struggles with Name Lead to Viral Campaign

00:10:16 - Video Planning: Quality vs. Views

00:12:42 - How to Make Content Go Viral

00:15:12 - Social Teams Need Dedicated Content Creators

00:19:00 - Rebranding Success: From Mixoloshe to SMASHD

00:24:12 - Full Funnel Campaign Drives Website Traffic

00:28:20 - Adaptive Mindset is the Key for Marketers

00:32:25 - Rebranding Journey: Building the Brand

00:36:25 - Harnessing the Power of Organic Social

00:37:57 - Celebrity Brands Face Challenges

00:42:01 - Non-Alcoholic Cocktail Company Expands Distribution