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271 - How To Create a Viral Social Media Campaign, with Mike Chambers, CEO of SMASHD (formerly Mixoloshe)
The Marketing Millennials
Navigating Branding Challenges in a Non-Alcoholic Cocktail Company
Explore the hurdles faced by a non-alcoholic cocktail company, 'Mixoloshe,' in rebranding due to the name's difficulties in pronunciation and gendered connotations, and the complexities of changing the name despite existing inventory.
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