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9min chapter
271 - How To Create a Viral Social Media Campaign, with Mike Chambers, CEO of SMASHD (formerly Mixoloshe)
The Marketing Millennials
Creating a Viral Social Media Campaign
Exploration of the successful 'Smashing the Can' campaign that led to the rebranding of a company from Mixology to Smash. The chapter delves into the campaign's evolution, community involvement, key success factors, and the shift from DIY videos to high-production shoots.
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