3min chapter

The Marketing Millennials cover image

271 - How To Create a Viral Social Media Campaign, with Mike Chambers, CEO of SMASHD (formerly Mixoloshe)

The Marketing Millennials

CHAPTER

Navigating Challenges in Brand Promotion and Introducing a Premium Non-Alcoholic Cocktail Brand

This chapter explores the difficulties associated with using celebrities for brand promotion and introduces Smashed, a premium non-alcoholic cocktail brand. The guest shares insights on the brand's availability online and in retail stores like Sprouts, Walmart, and BevMo.

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