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3min chapter
271 - How To Create a Viral Social Media Campaign, with Mike Chambers, CEO of SMASHD (formerly Mixoloshe)
The Marketing Millennials
Intro
Mike Chambers, CEO of SMASHD, shares insights on creating a successful viral social media campaign that led to significant growth in followers, content views, email signups, and sales. The chapter also covers his entrepreneurial journey into marketing, influenced by his tech and CPG background, as well as the decision to rebrand from Mixoloshe to SMASHD.
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