The Marketing Millennials

SPECIAL SERIES: Here's How Often You Should Post Content | Bathroom Break #13

Jul 22, 2024

Jay Schwedelson and Daniel discuss the ideal content posting frequency on social media, emphasizing quality over quantity. They dive into the importance of relevancy and frequency in content marketing, suggesting consistent posting habits. The podcast also touches on bathroom breaks and marketing podcast promotions.

11:10

Episode guests

Jay Schwedelson

AI Summary

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Posting quality over quantity is essential to maintain audience engagement.

Consistency and relevancy in content creation are key for social media success.

Deep dives

Posting Frequency and Relevance in Marketing Content

When creating marketing content, the key is not just about how much you post but also the relevance of your content. Posting excessively can lead to decreased reach and negative signals to your audience. It's essential to ensure that each piece of content is engaging, valuable, and aligns with your audience's interests. Quality should always surpass quantity to maintain a positive relationship with your audience and avoid turning them away.

Intro

2min

Discussion on Frequency and Quality of Content Posting on Social Media Platforms

2min

Insights on Relevance and Frequency in Content Marketing

3min

Effective Social Media Posting Strategies and Overcoming Posting Frequency Goals

2min

The Importance of Allowing Bathroom Breaks and Marketing Podcast Promotions

2min

Get in the Goldilocks Zone.

When it comes to social media, you don’t want to post too much or too little. So what’s the golden ratio for your content posting schedule?

Jay Schwedelson and I unravel the secret formula to keeping your audience tuned in to your content and engaged. How are relevancy and frequency tied together? And should you keep posting content to maintain frequency, even if you don’t really have a lot to say?

Let’s just say the answer may surprise you…

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com