Discussion on Frequency and Quality of Content Posting on Social Media Platforms

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The chapter emphasizes the importance of prioritizing quality over quantity when posting content on social media and in emails. It warns against excessive posting on platforms like personal LinkedIn and stresses the negative impact of sending out content just for the sake of it.

Get in the Goldilocks Zone.

When it comes to social media, you don’t want to post too much or too little. So what’s the golden ratio for your content posting schedule?

Jay Schwedelson and I unravel the secret formula to keeping your audience tuned in to your content and engaged. How are relevancy and frequency tied together? And should you keep posting content to maintain frequency, even if you don’t really have a lot to say?

Let’s just say the answer may surprise you…

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