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George Macdonald, Partnerships Lead at High-Performance Podcast, discusses monetizing podcasts and creating authentic partnerships. Topics include UK's podcast growth, brand advertising, promoting podcasts, engaging content, successful partnerships, and podcasting questions.
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Quick takeaways
- Creating authentic partnerships in podcasting is crucial for successful monetization.
- Podcast talent should focus on engaging storytelling and maintaining brand alignment for effective partnerships.
Deep dives
Podcasting as a Growing Medium
Podcasting consumption in the UK has increased by 200% in the last two years, highlighting its popularity as a growing medium. Podcasting offers a personal and attentive listening experience, allowing for engagement in various settings like during commutes or at home. This medium stands out for its direct interaction and focused listenership, contrasting with the distractions found on social media or television platforms.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode