Samantha Rideout, a product marketer, shares insights on the importance of creating an Ideal Customer Profile (ICP) for optimizing marketing efforts. Benefits include efficient budget allocation, personalized sales journeys, consistent messaging, and harnessing internal voices. Discover how defining your ICP leads to targeted marketing strategies.

Explore the world of content marketing with industry experts discussing writer's block and the importance of simplicity in marketing. Learn tips for overcoming writer's block and spreading ideas effectively through simple copy. Discover the significance of genuine customer care in creating a strong brand.

Founders of DTC brand Waterboy, Connor Saeli and Mike Xhaxho, discuss the power of creativity in marketing. They share insights on using TikTok to create relatable content, maximizing influencer partnerships, and scaling their brand. They emphasize the importance of humor, problem-solving with creativity, and finding your own voice in marketing.

This podcast discusses the importance of not seeking inspiration from competitors, the value of combining interconnected skills in marketing, optimizing content marketing strategies for better results, and challenging generic messaging templates.

Kayla Sadwick, Program Manager at SaaS unicorn company, GoGuardian, discusses the importance of project management in marketing organizations. She shares insights on prioritization, building trust, and setting clear expectations. The significance of culture fit and open communication is also highlighted. Tune in to learn how project management can boost your marketing team's efficiency.

Join Daniel as he sits down with Elfried Samba, CEO and founder of the Butterfly 3ffect and former Head of Social at Gymshark, to discuss the importance of building relationships with customers and the power of storytelling in marketing.In this special live episode straight from the Marketingland stomping grounds, Daniel and Elfried are unpacking the ins and outs of successful content creation, revealing how creative constraints can lead to some of the best ideas.They also dive into the value of niche content and the role of authenticity in brand messaging. Don't miss out on this insightful conversation with a marketing expert who has achieved remarkable success in a short period of time. 00:00:26 - From 1 Million to 30 Million: Gym Shark's Social Media Success00:06:45 - The Role of Marketing in Content Creation00:08:39 - The Power of Listening on Social Media00:15:25 - Adapting to Changing Marketing Platforms00:19:40 - How to Be a Content Expert00:25:24 - The Power of Community Content00:44:51 - Using Creative Constraints for Growth Follow Elfried: LinkedIn: https://www.linkedin.com/in/elfriedsamba/Twitter: https://twitter.com/ElfriedSamba Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

Meghan Keaney Anderson, VP of Marketing at Jasper AI, discusses the benefits of AI in marketing. Topics include the pain points AI solves, AI as a tool for content creators, optimizing inputs into AI, and advice for young marketers.

In this ep, we’re slowing it down and taking a step back into the past to replay this live panel from SXSW featuring Daniel, along with powerhouse marketers Ari Murray (of Sharma Brands), Mark Jung (of Nextiva), and Anthony Kennada (Co-Founder and CEO of AudiencePlus).They’re breaking down exactly what makes a good media company great, why staying top of mind is essential for any brand’s success, and how to increase your ROI on celebrity brand endorsements. Plus, stay tuned for a special audience Q&A. Follow Ari:LinkedIn: https://www.linkedin.com/in/arimurray/Follow Mark:LinkedIn: https://www.linkedin.com/in/markpjung/Follow Anthony:LinkedIn: https://www.linkedin.com/in/akennada/ Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

Discover how AI and social media can help marketers stay relevant and drive engagement in this episode of the Marketing Millennials Podcast. Kate Kenner Archibald, Chief Marketing Officer at Dash Hudson, shares insights on using Vision AI to predict top-performing content, leveraging short-form videos, and inserting your brand into relevant conversations. Plus, find out how Dash Hudson can benefit marketers with a demo or a 14-day free trial. Tune in now to stay ahead of the marketing game!00:00:02 - CMO of Dash Hudson Shares Marketing Insights00:01:43 - Predicting Top Performing Content with AI00:10:36 - Using AI to Identify Trending Content00:15:01 - Using Vision AI to Optimize Content Marketing00:18:28 - Analyze Competitor Content for Success00:25:29 - The Importance of Relevancy in Marketing00:27:33 - How Marketers Get Attention and Stay Relevant00:30:17 - Connect with Kate Kenner Archibald, Marketing ExpertLearn More About Dash Hudson:Website: https://www.dashhudson.comFollow Kate: LinkedIn: https://www.linkedin.com/in/kate-kenner-archibald-43b1716/Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketingSign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

Former NFL player turned marketer, Charlie Grinnell, discusses the importance of understanding your audience and competitors when developing a marketing strategy. He highlights the value of holistic approaches and taking inspiration from both within and outside of your industry. Charlie also explores the power of transferring expectations in marketing and the role of data in informing strategies. Tune in to learn more about audience insights and the significance of studying competitors in marketing.