The Marketing Millennials

SPECIAL SERIES: You DON’T Always Need Original Content | Bathroom Break #16

Aug 12, 2024

11:42

Snipd AI

Jay, a passionate contributor in the realm of personal branding, chats about the misconceptions surrounding the need for original content. He emphasizes that building a successful personal brand is more about content curation than creation. By sharing insights on using platforms like LinkedIn effectively, he reveals how curating popular content can significantly boost audience growth. Listeners will discover strategic tips to enhance visibility and the importance of balancing curated and original posts in their branding journey.

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Quick takeaways

Content curation is a powerful strategy for building a personal brand by establishing credibility and showcasing valuable insights from various sources.

Balancing curated content with original insights fosters audience engagement and helps in understanding what resonates best within a niche.

Deep dives

The Value of Content Curation

Content curation can be a powerful strategy for building a personal brand and attracting an audience. Rather than solely focusing on creating original content, curating high-quality material from various sources can help establish credibility and authority within a niche. For instance, one of the hosts used this tactic effectively by sharing insightful marketing tweets on LinkedIn, targeting content from lesser-known creators, which garnered significant engagement. This approach not only enriched their content feed but also provided a platform for emerging voices in marketing to gain visibility.

Intro

2min

The Power of Content Curation in Building an Online Following

4min

The Power of Curating Popular Content for Audience Growth

3min

The Value of Content Curation in Building a Personal Brand

3min

Creating your personal brand isn’t as hard as you might think.

Are you caught up worrying about how you’re going to come up with that endless original content? Well knock it off because TBH, you’re not going to need as much of it as you might think.

In this Bathroom Break, I’m chatting with Jay about how I built Marketing Millennials to over 1M+ followers and revealing the secret sauce to Marketing Millennials’ success. What role did content curation play in my rise to the top? Honestly… it’s way more than you might think.

Seriously, these secrets shouldn’t be gatekept any longer– I want all of my Marketing Besties to replicate my success. Now, get out there and start posting because I seriously can’t wait to see you at the top of the algorithm one day. 😉

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com