SPECIAL SERIES: You DON’T Always Need Original Content | Bathroom Break #16
Aug 12, 2024
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Jay, a passionate contributor in the realm of personal branding, chats about the misconceptions surrounding the need for original content. He emphasizes that building a successful personal brand is more about content curation than creation. By sharing insights on using platforms like LinkedIn effectively, he reveals how curating popular content can significantly boost audience growth. Listeners will discover strategic tips to enhance visibility and the importance of balancing curated and original posts in their branding journey.
Content curation is a powerful strategy for building a personal brand by establishing credibility and showcasing valuable insights from various sources.
Balancing curated content with original insights fosters audience engagement and helps in understanding what resonates best within a niche.
Deep dives
The Value of Content Curation
Content curation can be a powerful strategy for building a personal brand and attracting an audience. Rather than solely focusing on creating original content, curating high-quality material from various sources can help establish credibility and authority within a niche. For instance, one of the hosts used this tactic effectively by sharing insightful marketing tweets on LinkedIn, targeting content from lesser-known creators, which garnered significant engagement. This approach not only enriched their content feed but also provided a platform for emerging voices in marketing to gain visibility.
The Importance of Taste in Content Curation
Having a refined sense of taste is crucial when curating content, as it allows one to distinguish between valuable and subpar material. This discernment acts as a filter that ensures only the best content is shared with the audience, enhancing the credibility of the curator. The hosts emphasized that when they curate content, they ask themselves if they would share it in a group chat with friends in their industry, using this criterion to determine its relevance and value. This focus on quality over quantity fosters a trusted environment for followers who appreciate curated insights.
Balancing Curation and Creation
Integrating content creation with curation can lead to a successful approach in growing an audience. By initially focusing on curation while gradually incorporating original content, individuals can engage their audience effectively and establish a robust online presence. The hosts noted that their own journey began with a heavy emphasis on curated content, which evolved to feature a mix of original insights and curated material. This balance not only increases visibility within their industry but also allows for personal growth and a deeper understanding of what resonates with their audience.
Creating your personal brand isn’t as hard as you might think.
Are you caught up worrying about how you’re going to come up with that endless original content? Well knock it off because TBH, you’re not going to need as much of it as you might think.
In this Bathroom Break, I’m chatting with Jay about how I built Marketing Millennials to over 1M+ followers and revealing the secret sauce to Marketing Millennials’ success. What role did content curation play in my rise to the top? Honestly… it’s way more than you might think.
Seriously, these secrets shouldn’t be gatekept any longer– I want all of my Marketing Besties to replicate my success. Now, get out there and start posting because I seriously can’t wait to see you at the top of the algorithm one day. 😉