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SPECIAL SERIES: You DON’T Always Need Original Content | Bathroom Break #16

The Marketing Millennials

CHAPTER

The Power of Content Curation in Building an Online Following

This chapter explores the distinction between content curation and content creation in the context of establishing a strong online presence. The speaker shares insights on using platforms like LinkedIn to filter and share valuable marketing content, demonstrating that original content is not the only path to a successful personal brand.

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