The Marketing Millennials
SPECIAL SERIES: What Happens When You Run Out of Content Ideas? | Bathroom Break #17
Aug 19, 2024
In this episode, Jay, a creative thinker renowned for his innovative content strategies, discusses tackling creative block head-on. He shares tips for unearthing inspiration from social media like Twitter and Reddit, emphasizing the power of recombining existing ideas. Jay also highlights the importance of staying attuned to industry trends for fresh content perspectives. With a playful blend of marketing insights and lighthearted tennis tips, listeners are encouraged to embrace failures as part of their creative journey.
10:35
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Quick takeaways
- Engaging with social media posts by leaving insightful comments helps generate new content ideas in a low-risk environment.
- Staying updated with diverse trends and adapting existing content into various formats can continuously fuel creativity and audience engagement.
Deep dives
Generating Content Ideas Through Engagement
One effective way to generate content ideas is to engage with posts on social media by leaving comments that add value to the conversation. This method allows creators to test ideas in a low-risk environment and see what garners engagement before developing it into a full post. Notably, the process of commenting on posts of interest can lead to a collection of insights that can be organized into an idea document for future content creation. This approach emphasizes that originality often comes from reinterpreting or combining existing ideas rather than solely relying on original thoughts.
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