SPECIAL SERIES: What Happens When You Run Out of Content Ideas? | Bathroom Break #17
Aug 19, 2024
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In this episode, Jay, a creative thinker renowned for his innovative content strategies, discusses tackling creative block head-on. He shares tips for unearthing inspiration from social media like Twitter and Reddit, emphasizing the power of recombining existing ideas. Jay also highlights the importance of staying attuned to industry trends for fresh content perspectives. With a playful blend of marketing insights and lighthearted tennis tips, listeners are encouraged to embrace failures as part of their creative journey.
Engaging with social media posts by leaving insightful comments helps generate new content ideas in a low-risk environment.
Staying updated with diverse trends and adapting existing content into various formats can continuously fuel creativity and audience engagement.
Deep dives
Generating Content Ideas Through Engagement
One effective way to generate content ideas is to engage with posts on social media by leaving comments that add value to the conversation. This method allows creators to test ideas in a low-risk environment and see what garners engagement before developing it into a full post. Notably, the process of commenting on posts of interest can lead to a collection of insights that can be organized into an idea document for future content creation. This approach emphasizes that originality often comes from reinterpreting or combining existing ideas rather than solely relying on original thoughts.
Leveraging Trends for Innovative Content
Staying updated with emerging trends and news in the marketing industry is crucial for content creation. Following reliable sources, such as socialmediatoday.com and trend-focused LinkedIn pages, can provide a wealth of inspiration. Additionally, looking beyond one’s own industry to platforms filled with fresh content, such as meme accounts and trending topics on sites like Reddit or Twitter, can aid in producing relevant material quickly. By adapting content into various formats, such as memes, infographics, or videos, creators can maintain a steady flow of ideas while keeping their audience engaged.
There are no more original ideas. But don’t let that stop you from creating new content.
Jay and I talk about what to do during a creative drought and how to come up with new ideas, even when you feel like you’re running on empty. Learn how to scour the internet for endless inspiration and put a new spin on old ideas.
Plus, find out why Twitter and Reddit are two of the most valuable tools in your Marketing arsenal.