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The Marketing Millennials
274 - How to Market to the Youth, with Moksha Fitzgibbons, President of Complex
Aug 9, 2024
Moksha Fitzgibbons, President of Complex NTWRK and a media mastermind, shares fascinating insights into crafting viral content, with a nod to the iconic 'Hot Ones' series. He discusses the art of engaging Millennials and Gen Z through platform-specific strategies. Moksha also reveals his innovative AI partnership with Dodge, blending technology and storytelling in marketing. He emphasizes the need for credibility and authenticity, outlining the one marketing principle he would never compromise on: protecting consumer relationships in an ever-evolving digital landscape.
32:49
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Quick takeaways
- Moksha emphasizes the importance of aligning personal passion with business to create impactful media content that resonates with audiences.
- The discussion highlights how understanding and authentically engaging with youth culture is crucial for successful marketing strategies targeting Millennials and Gen Z.
Deep dives
The Journey into Media and Music Culture
The guest discusses their entry into the media space, emphasizing the significance of following one's passions in career choices. They highlight their initial struggles and determination, which involved writing to music magazine publishers to gain an informational interview. Eventually, they secured a position at 'The Source,' a prominent hip-hop magazine, where their hard work and dedication were evident through their early arrival and persistence in making a strong impression. This foundational experience laid the groundwork for future successes in media and content creation, connecting deeply to youth culture through music.
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