The Marketing Millennials

274 - How to Market to the Youth, with Moksha Fitzgibbons, President of Complex

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Aug 9, 2024
Moksha Fitzgibbons, President of Complex NTWRK and a media mastermind, shares fascinating insights into crafting viral content, with a nod to the iconic 'Hot Ones' series. He discusses the art of engaging Millennials and Gen Z through platform-specific strategies. Moksha also reveals his innovative AI partnership with Dodge, blending technology and storytelling in marketing. He emphasizes the need for credibility and authenticity, outlining the one marketing principle he would never compromise on: protecting consumer relationships in an ever-evolving digital landscape.
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