The Marketing Millennials

274 - How to Market to the Youth, with Moksha Fitzgibbons, President of Complex

Aug 9, 2024

32:49

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Moksha Fitzgibbons, President of Complex NTWRK and a media mastermind, shares fascinating insights into crafting viral content, with a nod to the iconic 'Hot Ones' series. He discusses the art of engaging Millennials and Gen Z through platform-specific strategies. Moksha also reveals his innovative AI partnership with Dodge, blending technology and storytelling in marketing. He emphasizes the need for credibility and authenticity, outlining the one marketing principle he would never compromise on: protecting consumer relationships in an ever-evolving digital landscape.

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Quick takeaways

Moksha emphasizes the importance of aligning personal passion with business to create impactful media content that resonates with audiences.

The discussion highlights how understanding and authentically engaging with youth culture is crucial for successful marketing strategies targeting Millennials and Gen Z.

Deep dives

The Journey into Media and Music Culture

The guest discusses their entry into the media space, emphasizing the significance of following one's passions in career choices. They highlight their initial struggles and determination, which involved writing to music magazine publishers to gain an informational interview. Eventually, they secured a position at 'The Source,' a prominent hip-hop magazine, where their hard work and dedication were evident through their early arrival and persistence in making a strong impression. This foundational experience laid the groundwork for future successes in media and content creation, connecting deeply to youth culture through music.

Adapt to Evolving Formats for Success

00:57

Consistency Cultivates Connection

01:17

Engagement Requires Evolving Platforms

01:27

Intro

5min

Crafting Viral Content: The Art of Short-Form Videos

9min

Mastering Marketing for Youth Cultures: Strategies for Success

4min

Innovative AI-Powered Marketing: Slim Shady Interviews Marshall Mathers

5min

Storytelling in Brand Marketing

11min

He’s one of the geniuses behind Complex's many viral successes including Hot Ones, Sneaker Shopping and GOAT Talk. Meet Moksha Fitzgibbons, President of Complex and overall master of media.

Discover the secrets behind successful media partnerships and content development as Moksha shares his insights on aligning personal passion with business, leveraging new technologies, and designing content for viral moments. How has Complex remained the consistent platform for discovering talent and engaging with Millennial and Gen Z?

Plus, find out the one marketing hill that Moksha would never, EVER compromise on and why maintaining credibility and authenticity is crucial for any brand.

00:00:02 - Developing Passionate Media Shows with Moksha

00:08:52 - Designing Viral Vertical Video Content

00:14:13 - Focus on Marketing to Millennials and Gen Z

00:18:28 - AI Partnership with Dodge: Creative Brilliance

00:29:17 - Protecting Consumer Relationships in Marketing

Follow Moksha:

LinkedIn: https://www.linkedin.com/in/moksha-fitzgibbons-a096bb5/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

www.workweek.com/brand/the-marketing-millennials