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9min chapter
274 - How to Market to the Youth, with Moksha Fitzgibbons, President of Complex
The Marketing Millennials
Crafting Viral Content: The Art of Short-Form Videos
This chapter delves into the creative process of developing viral video content, using examples from popular shows like 'Hot Ones' to illustrate the evolution from unconventional ideas to successful formats. It also discusses the importance of platform-specific content, audience engagement, and nurturing emerging talent in the realm of social media.
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