AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
11min chapter
274 - How to Market to the Youth, with Moksha Fitzgibbons, President of Complex
The Marketing Millennials
Storytelling in Brand Marketing
This chapter explores the intricacies of incorporating storytelling into brand marketing while navigating the balance between engaging content and commercial intent. It emphasizes the importance of maintaining brand consistency and consumer relationships, highlighting successful strategies and examples of brands that connect authentically with youth culture. The discussion also addresses the challenges of traditional advertising in the social media era and advocates for credible brand evolution to maintain audience trust.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode