274 - How to Market to the Youth, with Moksha Fitzgibbons, President of Complex
The Marketing Millennials
Storytelling in Brand Marketing
This chapter explores the intricacies of incorporating storytelling into brand marketing while navigating the balance between engaging content and commercial intent. It emphasizes the importance of maintaining brand consistency and consumer relationships, highlighting successful strategies and examples of brands that connect authentically with youth culture. The discussion also addresses the challenges of traditional advertising in the social media era and advocates for credible brand evolution to maintain audience trust.
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