Moksha Fitzgibbons, President of Complex NTWRK and a media mastermind, shares fascinating insights into crafting viral content, with a nod to the iconic 'Hot Ones' series. He discusses the art of engaging Millennials and Gen Z through platform-specific strategies. Moksha also reveals his innovative AI partnership with Dodge, blending technology and storytelling in marketing. He emphasizes the need for credibility and authenticity, outlining the one marketing principle he would never compromise on: protecting consumer relationships in an ever-evolving digital landscape.

Moksha Fitzgibbons, President of Complex and a founding team member, dives into the media brand's evolution. He reveals Complex's shift toward commerce, merging its extensive reach with NTWRK's live shopping platform. The conversation also touches on the need for brands to maintain authenticity while engaging youth culture. Additionally, they examine the current state of the media industry, especially amid potential political shifts, highlighting the challenges and strategies for staying relevant in today’s digital landscape.