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The Marketing Millennials
SPECIAL SERIES: Win-Back Campaign Strategies | Bathroom Break #12
Jul 15, 2024
12:39
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Jay and Daniel discuss effective win-back email strategies, engagement tactics, nurturing super fans, and unsubscribe best practices in humorous and informative ways. They offer unique insights and tips for optimizing reengagement and maintaining brand loyalty.
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Quick takeaways
- Implement win-back email campaigns after 90 days of inactivity to re-engage subscribers effectively.
- Optimize unsubscribe processes by redirecting users to a confirmation page to prevent bot-triggered mass unsubscribes.
Deep dives
Implementing Win-Back Strategies
When re-engaging inactive subscribers, timeliness is crucial. Waiting too long can result in permanently disengaged individuals. Implement win-back campaigns after 90 days of no activity. Avoid using generic 'we miss you' emails; instead, employ verification emails to prompt engagement through personalized questions or offers that compel the recipient to open and interact.
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