Effective Engagement Strategies and Message Segmentation for Win-Back Campaigns

2min Snip

00:00

Play full episode

Summary

Transcript

Episode notes

Explore unique tactics like verification emails and segmented messages to re-engage customers effectively, moving beyond traditional 'we miss you' approaches.

As the great Kenny Loggins once said, “You gotta know when to hold ‘em, know when to fold ‘em, know when to walk away and know when to run.”

The same advice is 100% applicable to win-back email marketing strategies. Jay and I break down everything you need to know about winning people back to your email efforts.

What’s the one marketing line you should avoid like the plague? And is it true that bots can interfere with your one-click unsubscribe button?

Tune in now to find out!

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com