Effective Engagement Strategies and Message Segmentation for Win-Back Campaigns

As the great Kenny Loggins once said, “You gotta know when to hold ‘em, know when to fold ‘em, know when to walk away and know when to run.”

The same advice is 100% applicable to win-back email marketing strategies. Jay and I break down everything you need to know about winning people back to your email efforts.

What’s the one marketing line you should avoid like the plague? And is it true that bots can interfere with your one-click unsubscribe button?

Tune in now to find out!

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

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