Exploring the timing and effectiveness of win-back efforts for inactive contacts to optimize reengagement within a specific timeframe, while maintaining a delicate balance in campaign frequency for successful reconnection.
As the great Kenny Loggins once said, “You gotta know when to hold ‘em, know when to fold ‘em, know when to walk away and know when to run.”
The same advice is 100% applicable to win-back email marketing strategies. Jay and I break down everything you need to know about winning people back to your email efforts.
What’s the one marketing line you should avoid like the plague? And is it true that bots can interfere with your one-click unsubscribe button?