Unsubscribe Best Practices and Branding Opportunities in Emails

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Exploring the significance of implementing a two-step unsubscribe process in emails to deter bots, along with emphasizing the use of a confirmation page to prevent accidental mass unsubscribes. The chapter also highlights the potential for branding and engagement by infusing humor or personality in the unsubscribe message.

As the great Kenny Loggins once said, “You gotta know when to hold ‘em, know when to fold ‘em, know when to walk away and know when to run.”

The same advice is 100% applicable to win-back email marketing strategies. Jay and I break down everything you need to know about winning people back to your email efforts.

What’s the one marketing line you should avoid like the plague? And is it true that bots can interfere with your one-click unsubscribe button?

Tune in now to find out!

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