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SPECIAL SERIES: Win-Back Campaign Strategies | Bathroom Break #12

The Marketing Millennials

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Unsubscribe Best Practices and Branding Opportunities in Emails

Exploring the significance of implementing a two-step unsubscribe process in emails to deter bots, along with emphasizing the use of a confirmation page to prevent accidental mass unsubscribes. The chapter also highlights the potential for branding and engagement by infusing humor or personality in the unsubscribe message.

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