Y Combinator Startup Podcast

#95 - Eli Schwartz

Sep 27, 2018

52:19

Creator website

AI Chapters

Episode notes

Introduction

2min

How to Scale an E-Commerce Company

2min

How to Use Plugins to Display Relevance and Get Links

3min

The Do's and Don'ts of SEO

2min

The Importance of Content in SEO

3min

How to Generate Content That Generates Traffic for Your Company

2min

How to Track Your Traffic Flow

2min

How Images Affect SEO

2min

How to Get Paid Traffic Through Your Site

2min

10.

How to Make Links for Your Website

5min

11.

How to Build a Successful Link Building Strategy

2min

12.

How to Optimize for Mobile Devices

2min

13.

How to Rank in the First Page for Your Specialty

4min

14.

How to Create a New Website for Chinese Users

2min

15.

How to Use Machine Translated Content to Get Users to Your Website

2min

16.

How to Rank on Google in Multiple Languages

2min

17.

The Benefits of GDPR for SEO

2min

18.

How to Hire a Creative SEO Professional

2min

19.

How to Avoid Google Penguin Penguin Penguins

2min

20.

How to Set Metrics for Success

3min

21.

How to Track Your Employee Incentives

2min

22.

How to Be an SEO Expert

2min

Eli Schwartz is the Director of SEO and Growth at SurveyMonkey. He came in to answer commonly asked questions about SEO.

Eli blogs about SEO and growth at elischwartz.co

You can find him on Twitter at 5le.

The YC podcast is hosted by Craig Cannon.

***

Topics

00:23 - Does SEO matter in 2018?

2:23 - Where should a company start with SEO?

3:53 - Who’s doing SEO well?

4:48 - Why is Amazon doing SEO well?

5:48 - How should you crosslink?

7:33 - Paying for links

7:58 - SEO don’t dos

8:38 - Things that are no longer useful in SEO

9:43 - Keywords

13:08 - Reviews

13:48 - Content

17:48 - Images

23:08 - Link building

28:23 - How much time to give SEO?

28:53 - Mobile

30:58 - Ranking

32:08 - International SEO

34:18 - Translation

37:38 - International search

39:53 - GDPR

42:13 - Hiring someone to do SEO

44:08 - What to do when you organic SEO disappears

46:53 - Metrics for an SEO hire

48:53 - Tools for SEO

50:23 - Getting started in SEO