How to Create a New Website for Chinese Users

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All of our content is in English. Why would you split your efforts and create a new website? So what you're going to do is open up a new directory that's very explicitly another language. You want to follow the two-letter naming convention so Google understands exactly what it is. And then you are just having your content and machine translated.

Eli Schwartz is the Director of SEO and Growth at SurveyMonkey. He came in to answer commonly asked questions about SEO.

Eli blogs about SEO and growth at elischwartz.co

You can find him on Twitter at 5le.

The YC podcast is hosted by Craig Cannon.

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Topics

00:23 - Does SEO matter in 2018?

2:23 - Where should a company start with SEO?

3:53 - Who’s doing SEO well?

4:48 - Why is Amazon doing SEO well?

5:48 - How should you crosslink?

7:33 - Paying for links

7:58 - SEO don’t dos

8:38 - Things that are no longer useful in SEO

9:43 - Keywords

13:08 - Reviews

13:48 - Content

17:48 - Images

23:08 - Link building

28:23 - How much time to give SEO?

28:53 - Mobile

30:58 - Ranking

32:08 - International SEO

34:18 - Translation

37:38 - International search

39:53 - GDPR

42:13 - Hiring someone to do SEO

44:08 - What to do when you organic SEO disappears

46:53 - Metrics for an SEO hire

48:53 - Tools for SEO

50:23 - Getting started in SEO