GDPR is one of the greatest things that has ever happened to SEO in the last five years, says Mark Hounshell. The new rules require companies to update their privacy policies on every website they have engaged with. Paid budgets are now going to take a huge hit because you can't track users until users agree to be tracked. With the reduction of paid, search may actually get it to do what organic could not: convert people into paying customers.
Eli Schwartz is the Director of SEO and Growth at SurveyMonkey. He came in to answer commonly asked questions about SEO.
Eli blogs about SEO and growth at elischwartz.co
You can find him on Twitter at 5le.
The YC podcast is hosted by Craig Cannon.
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Topics
00:23 - Does SEO matter in 2018?
2:23 - Where should a company start with SEO?
3:53 - Who’s doing SEO well?
4:48 - Why is Amazon doing SEO well?
5:48 - How should you crosslink?
7:33 - Paying for links
7:58 - SEO don’t dos
8:38 - Things that are no longer useful in SEO
9:43 - Keywords
13:08 - Reviews
13:48 - Content
17:48 - Images
23:08 - Link building
28:23 - How much time to give SEO?
28:53 - Mobile
30:58 - Ranking
32:08 - International SEO
34:18 - Translation
37:38 - International search
39:53 - GDPR
42:13 - Hiring someone to do SEO
44:08 - What to do when you organic SEO disappears
46:53 - Metrics for an SEO hire
48:53 - Tools for SEO
50:23 - Getting started in SEO