SEO is one of the few channels that works without GDPR, like without any opt-ins. You don't need to agree to Google's privacy policies and cookie rules in order to use Google. So if someone wants to employ all of these tactics, who should they think about hiring? Who should be brought on to the team? "You want someone that has that natural curiosity and creativity along with the smarts to really be successful in this"
Eli Schwartz is the Director of SEO and Growth at SurveyMonkey. He came in to answer commonly asked questions about SEO.
Eli blogs about SEO and growth at elischwartz.co
You can find him on Twitter at 5le.
The YC podcast is hosted by Craig Cannon.
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Topics
00:23 - Does SEO matter in 2018?
2:23 - Where should a company start with SEO?
3:53 - Who’s doing SEO well?
4:48 - Why is Amazon doing SEO well?
5:48 - How should you crosslink?
7:33 - Paying for links
7:58 - SEO don’t dos
8:38 - Things that are no longer useful in SEO
9:43 - Keywords
13:08 - Reviews
13:48 - Content
17:48 - Images
23:08 - Link building
28:23 - How much time to give SEO?
28:53 - Mobile
30:58 - Ranking
32:08 - International SEO
34:18 - Translation
37:38 - International search
39:53 - GDPR
42:13 - Hiring someone to do SEO
44:08 - What to do when you organic SEO disappears
46:53 - Metrics for an SEO hire
48:53 - Tools for SEO
50:23 - Getting started in SEO