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#95 - Eli Schwartz
Y Combinator Startup Podcast
How to Use Machine Translated Content to Get Users to Your Website
If you really want to get users to the funnel and you want to make sure there's no misunderstandings, you should hire local people to transit for you. What most people would do is have some sort of language selector at the top or the bottom of the page. And the language selector should be an HTML link which switches over to that new directory.
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