The first time it happened to me, I was working first startup and I remember the exact date. We lost 65% of our traffic one morning. Started with looking at our rankings, what we'd ranked on number three the day before, we were now at number 80. And then after that, oh crap moment, it looks like this is a Google penalty. It wasn't until he'd probably say midday until the blog posts had been out of like, hey, Google first put out the blog posts,. He changed the way things work.
Eli Schwartz is the Director of SEO and Growth at SurveyMonkey. He came in to answer commonly asked questions about SEO.
Eli blogs about SEO and growth at elischwartz.co
You can find him on Twitter at 5le.
The YC podcast is hosted by Craig Cannon.
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Topics
00:23 - Does SEO matter in 2018?
2:23 - Where should a company start with SEO?
3:53 - Who’s doing SEO well?
4:48 - Why is Amazon doing SEO well?
5:48 - How should you crosslink?
7:33 - Paying for links
7:58 - SEO don’t dos
8:38 - Things that are no longer useful in SEO
9:43 - Keywords
13:08 - Reviews
13:48 - Content
17:48 - Images
23:08 - Link building
28:23 - How much time to give SEO?
28:53 - Mobile
30:58 - Ranking
32:08 - International SEO
34:18 - Translation
37:38 - International search
39:53 - GDPR
42:13 - Hiring someone to do SEO
44:08 - What to do when you organic SEO disappears
46:53 - Metrics for an SEO hire
48:53 - Tools for SEO
50:23 - Getting started in SEO