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#95 - Eli Schwartz

Y Combinator Startup Podcast

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How to Avoid Google Penguin Penguin Penguins

The first time it happened to me, I was working first startup and I remember the exact date. We lost 65% of our traffic one morning. Started with looking at our rankings, what we'd ranked on number three the day before, we were now at number 80. And then after that, oh crap moment, it looks like this is a Google penalty. It wasn't until he'd probably say midday until the blog posts had been out of like, hey, Google first put out the blog posts,. He changed the way things work.

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