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#95 - Eli Schwartz
Y Combinator Startup Podcast
The Do's and Don'ts of SEO
If you're doing explicitly to rank for SEO, then that's probably something you shouldn't do. Paying for links on other sites is an absolute no-no according to Google. If it's done purely just to get the link, then it's not advisable because someone could report that to Google. You don't want to go down that path of buying links.
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