The Do's and Don'ts of SEO

2min Snip

00:00

Play full episode

Summary

Transcript

Episode notes

If you're doing explicitly to rank for SEO, then that's probably something you shouldn't do. Paying for links on other sites is an absolute no-no according to Google. If it's done purely just to get the link, then it's not advisable because someone could report that to Google. You don't want to go down that path of buying links.

Eli Schwartz is the Director of SEO and Growth at SurveyMonkey. He came in to answer commonly asked questions about SEO.

Eli blogs about SEO and growth at elischwartz.co

You can find him on Twitter at 5le.

The YC podcast is hosted by Craig Cannon.

***

Topics

00:23 - Does SEO matter in 2018?

2:23 - Where should a company start with SEO?

3:53 - Who’s doing SEO well?

4:48 - Why is Amazon doing SEO well?

5:48 - How should you crosslink?

7:33 - Paying for links

7:58 - SEO don’t dos

8:38 - Things that are no longer useful in SEO

9:43 - Keywords

13:08 - Reviews

13:48 - Content

17:48 - Images

23:08 - Link building

28:23 - How much time to give SEO?

28:53 - Mobile

30:58 - Ranking

32:08 - International SEO

34:18 - Translation

37:38 - International search

39:53 - GDPR

42:13 - Hiring someone to do SEO

44:08 - What to do when you organic SEO disappears

46:53 - Metrics for an SEO hire

48:53 - Tools for SEO

50:23 - Getting started in SEO