The Startup Operator

EP 133 : Go-To-Market Masterclass - Varun Ravichandran (Head of GTM, Vymo) | Enterprise SaaS | Verticalization | Scaling

Oct 14, 2021
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Episode notes
1
Introduction
00:00 • 4min
2
Building a Go-to-Market Function
04:24 • 2min
3
The Importance of Standardization in Enterprise SaaS
06:50 • 2min
4
The Importance of Deep Context in Enterprise Software
09:00 • 2min
5
How to Build a GTM Function for Your Startup
11:17 • 2min
6
The Importance of Verticalization in Product Marketing
13:07 • 2min
7
MOLA: India's Fastest Growing Startup
15:31 • 2min
8
How to Reduce Tech Debt While Scaling
17:48 • 5min
9
The Importance of Integrating Marketing and Product Level Requirements
23:07 • 2min
10
Building a Role Standard Solution for Sales
24:42 • 4min
11
The Importance of Brand Messages in Marketing
28:30 • 3min
12
The Importance of Brand Delivery
31:20 • 3min
13
The Differences Between DFSI and Web First Story
34:27 • 4min
14
The Role of Partnerships in Product Development
38:28 • 2min
15
Building a Lever Model for Banking for Insurance
40:48 • 2min
16
How to Join the Weimoo GTM Team
43:07 • 2min
17
The Top 3 Books for Marketing and Product Marketing
45:32 • 2min
18
How to Be a Successful Product Marketer
47:46 • 2min