EP 133 : Go-To-Market Masterclass - Varun Ravichandran (Head of GTM, Vymo) | Enterprise SaaS | Verticalization | Scaling
The Startup Operator
00:00
The Top 3 Books for Marketing and Product Marketing
I know that listeners are listening from a very business and marketing maybe standpoint. I don't read a lot of books pertaining to what I work on and it's mostly what I learn on the job working with folks like you but I will tell I mean so if folks are interested in sort of getting recommendations on books on various other topics we can do that separately on say a Twitter thread or something. On marketing and product marketing in particular I think two recent books right and you will know this well because one of it is the book that you gave me so which is alchemy right by Rory Sutherland.
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