Varun started started his career as an engineer and later pivoted towards a more business/marketing oriented role and has worked at various firms in various roles. Currently he is the head of Go To Market at Vymo. In this episode he spoke about the nuances of verticalization, brand v/s GTM positioning, building a GTM function and more in his interview with Roshan Cariappa.
Key Highlights:
(00:00) Introduction
(01:07) Varun's Journey to heading GTM
(05:04) How has the GTM function evolved?
(11:12) Building a GTM function
(14:10) What does a GTM team comprise of?
(18:14) The nuances of verticalization
(23:19) Working with Sales, Product, & Marketing
(28:38) How do brand ethos and industry positioning flow together?
(32:16) How does GTM vary across various countries?
(39:54) Levers to add and optimize as you scale
(43:19) Why join GTM at Vymo?
(44:43) Varun's book recommendation
(48:52) Closing Remarks
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Connect with Varun :
Linkedin: https://www.linkedin.com/in/vravichandran/
Twitter: https://twitter.com/varunsmind
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Connect with Us:
Linkedin: https://www.linkedin.com/company/startup-operator
Twitter: https://twitter.com/OperatorStartup
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