The Importance of Deep Context in Enterprise Software

I think what we have done well is that we have identified in Asia Pacific the use cases and industries where we have a very strong and differentiated value proposition. We're also starting to look at new geographies which are becoming strategic like North America where the problem statement is very different but I think yeah in these last two years I think what has happened well is a good amount of consistency in our all the market touch points in the Asia Pacific market That's what you think marketing standpoint I think you put it very well right.

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